MyMatchOpsLaunch video · 1:08In English

MyMatchOps launch video: a B2B SaaS launch built around one enemy, cold outreach

B2B launch videos usually die in a feature tour. This one doesn't show the product until the viewer has relived the worst part of their week: cold emails nobody answers and cold calls nobody wants.

See the original post: LinkedIn post ↗

The product

MyMatchOps is a B2B deal platform that connects buyers and vendors directly, so deals happen without cold outreach. The buyer is a B2B seller who is tired of sending sequences into the void.

The video, beat by beat

  1. Hook: a spreadsheet of leads and "cold emails today."
  2. The reality: "Half these deals..." and a reply that says "Stop emailing me. I mean it."
  3. Time passes: the deal from "weeks ago" still hasn't moved.
  4. The cold call: "Hi sir, this is a cold call..." and the hang-up.
  5. Turn: "It's time to change."
  6. Discovery: a place where a deal only exists once, buyers and vendors matched, "No cold outreach."
  7. Close: the MyMatchOps dashboard, a real buyer, the logo.

Why it works

  • B2B buyers are still people. The rejection reply and the hang-up are moments every seller has lived.
  • One enemy (cold outreach) is easier to remember than five features.
  • The product is framed as the way out, so the demo feels like relief instead of a pitch.

The result

The video launched MyMatchOps on LinkedIn, where its B2B buyers are. Bilel Eid recommended us on LinkedIn after the launch.

“I worked with Khalil on a launch video for MyMatchOps, and it was a great experience. Highly recommend him for anyone looking for quality video content.”
Bilel Eid · MyMatchOps

How we make every launch video

  1. 01
    Research and angleWe read your buyers' reviews, Reddit threads and competitors to find the one pain they repeat. That pain becomes the hook.
  2. 02
    ScriptHook in 3 seconds, pain, discovery, outcome, call to action. You approve every word before anything is animated.
  3. 03
    VoiceoverA pro voice records the script. You get the takes and pick the one that sounds like your brand.
  4. 04
    VideoMotion design on your real product screens, cut to the voice and the music. 30 seconds in 5 days, 60 seconds in 10.
  5. 05
    Launch planWhere to post, what to write with the video, and when. A launch video only works if the right people see it in the first 24 hours.

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