PushRankLaunch video · 1:03In French

PushRank launch videos: 101K views on X and 170+ users in 24 hours

PushRank is a French SEO SaaS. Its co-founder Lucien Arbieu launched it with a 63-second video, then came back three months later for a second one. Both videos are in French and both were built for X and LinkedIn.

170+users in 24 hours
101Kviews on X
40KLinkedIn impressions
2×came back for launch #2
See the original post: Launch #1 on LinkedIn ↗See the original post: Launch #2 on X ↗

The product

PushRank promises to rank you #1 on Google and in AI answers, with SEO on autopilot. It scores your site, lists the SEO actions to take and tracks your Google Search Console data. The buyer is a founder who has heard "do SEO" for years and never knew where to start.

The video, beat by beat

  1. Launch #1 hook: "On me le répète depuis des années" (people have told me for years). SEO, GEO, SEA and backlinks fly around the founder.
  2. The frustration: a sigh, a Google results page full of sites that aren't yours.
  3. The question every founder asks: is this normal?
  4. The reveal: a global SEO score of 36 out of 100, then PushRank's dashboard with the actions to fix it.
  5. Launch #2 hook: a creator paying for Facebook and Instagram ads. "But nobody..." then a cut to "Switch to SEO."
  6. Launch #2 proof: Google Search Console connected, traffic charts, ChatGPT and Google side by side, keyword analysis.
  7. Launch #2 close: "Des clients que tu ne paies pas au clic" (customers you don't pay per click).

Launch video #2

Why it works

  • Both hooks quote what the buyer already hears or already does. Recognition beats explanation.
  • A bad score is a stronger hook than a feature list. It makes the viewer want to check their own.
  • The second video attacks the alternative (paid ads) instead of repeating launch #1. Same product, new angle, new audience.

The result

Launch #1 reached 101K views on X and 40K impressions on LinkedIn, and brought 170+ users in 24 hours. Three months later PushRank booked a second launch video, which passed 40K views on X.

“J'ai travaillé avec Khalil sur une vidéo de lancement pour mon SaaS Pushrank, ça a été un franc succès.”

I worked with Khalil on a launch video for my SaaS PushRank, and it was a real success. (translated from French)

Lucien Arbieu · Co-founder, PushRank

How we make every launch video

  1. 01
    Research and angleWe read your buyers' reviews, Reddit threads and competitors to find the one pain they repeat. That pain becomes the hook.
  2. 02
    ScriptHook in 3 seconds, pain, discovery, outcome, call to action. You approve every word before anything is animated.
  3. 03
    VoiceoverA pro voice records the script. You get the takes and pick the one that sounds like your brand.
  4. 04
    VideoMotion design on your real product screens, cut to the voice and the music. 30 seconds in 5 days, 60 seconds in 10.
  5. 05
    Launch planWhere to post, what to write with the video, and when. A launch video only works if the right people see it in the first 24 hours.

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